Advertising

From the article, I read that people least mind tv advertisements rather than any other one. There are a few side notes with this, however because people do not want to be yelled at through their commercials. People also do not like how often ads show up while they are online or watching shows. As one person said, “I would like the marketing of companies to stop invading every aspect of my life. I would like to avoid some advertising when using the internet or watching TV. I’m okay with some advertising sometimes, but there are times when they become annoying seeing the same thing over and over” (Marketing Sherpa online). I would see how this person would be annoyed with the amount of advertisements that pop up on their screen especially when it is the same ads over and over. What tends to happen is people get irritated with how many commercials and advertisements show up and they veer away from that channel or that screen to avoid them. Sometimes, they do not even return to that particular screen or channel because of how annoying the advertisements were.

To make the advertisements more valuable for Express and have people less likely to veer away from them, I would make the commercials more vibrant and have the perfect mix of sound and length. Making sure that the sound on the advertisement is not too loud is very important because when they are too loud, the customers change the channel. The same happens for when the length of said ad is too long. It has to be bold and interesting to hold the consumers attention. I may one day relay these thoughts to Express to help improve the company.