Competition

Express has many competitors that they must worry about. There are two in particular that get attention stolen most frequently; they include https://www.abercrombie.com and https://www.ae.com . Looking at these two stores sites, I understand why they are competition for Express. Abercrombie and Fitch is an edgy store whose site is clean and precise as well as super easily function-able. The site is fun and satisfying the the eye as well as very organized in terms of the proportion between pictures and words. There are not too many pictures without explanation and there are not too many words to drown out any pictures.

American Eagle is most likely a highly competitive store with anyone. They sell underwear which can be competitive to Victoria’s Secret. To me, their website seems the best  out of all three companies. I believe this because their website gives pictures with words and those words have a straight shot to that description. The site is clean, well thought out, and can be maneuvered without any trouble. I enjoy Abercrombie and Fitch’s website because the sites white space is filled with pictures, making it way less harsh on the eyes from the lack of white and easier to look at for longer periods of time.

If a site is easier to look at, it is common sense that that website also gets more clothes bought online. Express has a similar setup so I wouldn’t doubt that these two companies are competitors to Express.