As a customer at Express, it was super easy for me to turn into a loyal customer because their E CRM and face to face customer service was exceptional. They always came to check on me as well as gave me smiles and answered any and all questions I had. If I was in a fitting room and needed a different size, I would not have to leave as they would go and get it for me.
On my first visit, I signed up for emails from Express as well as their credit card. I felt special from these because when my birthday rolled around, Express personally emailed me a $45 off reward. I think this is a great idea to boost their E CRM and customer loyalty because they are frequently sending me emailed alerts as well as alerting me that I have rewards.
It was super easy for me to turn into an employee for them because I wanted to be a positive aspect for Express like they were for me. Their customer service can also expand to online when you are face to face. Let us say that you are in the store and you see something that is to die for and you must absolutely have it but that particular store does not have your size. 😦 While you are in the store, we can order it online for you as well as ship it right to your door for free! If you needed it that very day, we could also see which stores have it and call a nearby Express and have them put it on hold for you. Overall, Express has amazing E CRM as well as great customer service face to face.
Alli's Blog 